The Tej Project — Proposal by Karan Bedi

01 — The Vision

One system. Every layer.

The Lost Strings is not a project that needs to be discovered — it needs to be built into something undeniable. The music exists. The voice exists. What's missing is the infrastructure that turns talent into a career: consistent content, coordinated releases, strategic distribution, and a brand identity that compounds over time.

This proposal covers the full stack — content, marketing, brand strategy, distribution, and A&R — under one partnership, for a minimum of 12 months.

02 — Scope of Work

Five pillars. One team.

Content

Calendar, reels, shorts, carousels, lyrics, BTS

Marketing

Release campaigns, targeting, platform growth

Brand

Artist identity, visual language, narrative arc

Distribution

DSPs, radio, iHeart, FunAsia, Rukus NA network

A&R

Song selection, sequencing, features, catalog

03 — Deal Structure

Tune the terms.

One slider controls the balance between revenue share and monthly retainer. Higher equity stake, lower cash commitment — and vice versa. Fixed operational costs stay the same throughout.

Revenue share ↔ Monthly retainer More equity = lower cash

0% · $3,000/mo 15% · $2,000/mo

Monthly retainer

$3,000

Starts day 1

At 0% revenue share, the retainer is $3,000/month from day one — full cash, no equity participation. You keep 100% of everything the project generates.

04 — Fixed Terms

What doesn't move.

Operations budget

$1,000 / mo

Editors · copywriters · clippers
12-month minimum

Ad spend per song

$1,000 / song

Meta, YouTube, targeted platforms
Per release during the term

05 — 12-Month Summary

The full picture.

Net revenue share All revenue connected to the vocal brand — streaming, sync, brand deals, digital, content monetization

0% net

Live music bookings Excluded from revenue share unless Karan brokers or manages the booking directly

Excluded *

Monthly retainer × 12 months

$36,000

Operations budget × 12 months Editors, copywriters, clippers — dedicated content team

$12,000

Ad spend $1,000 per song released during the term

$1,000 / song

Minimum term

12 months

Fixed 12-month cash (excl. ad spend)

$48,000

06 — Why Karan

What I bring to the table.

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Catalog co-author.Knows the emotional architecture of this music better than any outside marketer ever could — because I was in the room when they were written.

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Content operation already running. Active clients, paid editors, proven workflows — this isn't a pitch without infrastructure. The team exists and the system works today.

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South Asian media relationships. Direct access to iHeart, FunAsia, Apna Punjab 104.9 HD3 DFW, and Rukus Avenue's 300K+ North American billboard and media network.

—

400+ songs across Punjabi, Hindi, and English. Trap, folk, lyrical poetry, philosophical hooks — understood from the inside, not a market report.

—

Systems builder. Builds workflows that run without constant oversight. Strategy at the top, execution underneath. Consistent output — not burst-mode hustle that disappears after launch week.

—

Full A&R capability. Beyond songs already written — identifies what the project needs next, who to collaborate with, how to sequence releases for cultural impact, and where future work fits in the arc.

KARAN BEDI
SCOAST RECORDS / LOVELY INVESTMENTS
DALLAS, TX — DFW
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APRIL 2026

Karan Bedi Songwriter · Strategist · Builder